08 Volkswagen’s MEB Factory
Background:
Volkswagen China has long been perceived as a boring car, for your dad’s generation. But in reality, its German engineering is exactly what makes it so reliable.
Insight:
In an NEV market plagued by bankrupt startups and overpriced premiums, Volkswagen & ID. had the perfect opportunity to establish themselves in the middle of the pack.
Idea:
Volkswagen ID., The Standard of Electric.
Execution:
Rolled out across multiple phases over the span of one year, the MEB film set out to explain how every Volkswagen NEV is built around a central battery platform (the MEB platform), protected by a rigorous outer shell and other sturdy safety features. Blended together like an elegant dancer, the factory choreographs the assembly process down to a T.
The result is a truly reliable VW that transcends generations.
So what if it’s boring? We embraced the fact that at least in our cars, you’ll never have to worry about being in the news for the wrong reasons.
Volkswagen China has long been perceived as a boring car, for your dad’s generation. But in reality, its German engineering is exactly what makes it so reliable.
Insight:
In an NEV market plagued by bankrupt startups and overpriced premiums, Volkswagen & ID. had the perfect opportunity to establish themselves in the middle of the pack.
Idea:
Volkswagen ID., The Standard of Electric.
Execution:
Rolled out across multiple phases over the span of one year, the MEB film set out to explain how every Volkswagen NEV is built around a central battery platform (the MEB platform), protected by a rigorous outer shell and other sturdy safety features. Blended together like an elegant dancer, the factory choreographs the assembly process down to a T.
The result is a truly reliable VW that transcends generations.
So what if it’s boring? We embraced the fact that at least in our cars, you’ll never have to worry about being in the news for the wrong reasons.