07 Volkswagen - 35 Years in China
Background:
In 2020, Volkswagen wanted to celebrate its 35 years of existence in China.
Insight:
We found one VW’s first ads produced for the Chinese market, which at the time represented the courageous spirit and progression of the nation
Idea:
We recreated the iconic ad, shot for shot, using modern analogies and scenery.
Execution:
An interactive H5 allowed the viewer to tap the screen and “jump through time” across our 35 year history.
In 2020, Volkswagen wanted to celebrate its 35 years of existence in China.
Insight:
We found one VW’s first ads produced for the Chinese market, which at the time represented the courageous spirit and progression of the nation
Idea:
We recreated the iconic ad, shot for shot, using modern analogies and scenery.
Execution:
An interactive H5 allowed the viewer to tap the screen and “jump through time” across our 35 year history.