03 Samsung S10
- Punch Hole Magic
Background:
In 2019, the Samsung Galaxy S10 hit the markets with a bold new screen format, the Inifinity-O display, aka the “punch hole”
Originally meant as a stop-gap solution, the punch hole allowed Samsung to create an edge-to-edge screen without bezels, but unfortunately, it wasn’t so well received.
Insight:
We wanted to change the conversation on social and prove that the punch hole actually offers a whole lot of fun, on top of the added screen real estate
Idea:
Samsung presents, Infinite Fun with the Infinity-O Display!
Execution:
We launched a set of curated wallpapers and screensavers on our Samsung Store, but soon after, the wonderful world of Meme-loving creators took up the mantle and created endless stories around our little punch hole.
And to top it all off, the campaign spawned its own subreddit, which is truly the biggest social compliment of the modern world.
In 2019, the Samsung Galaxy S10 hit the markets with a bold new screen format, the Inifinity-O display, aka the “punch hole”
Originally meant as a stop-gap solution, the punch hole allowed Samsung to create an edge-to-edge screen without bezels, but unfortunately, it wasn’t so well received.
Insight:
We wanted to change the conversation on social and prove that the punch hole actually offers a whole lot of fun, on top of the added screen real estate
Idea:
Samsung presents, Infinite Fun with the Infinity-O Display!
Execution:
We launched a set of curated wallpapers and screensavers on our Samsung Store, but soon after, the wonderful world of Meme-loving creators took up the mantle and created endless stories around our little punch hole.
And to top it all off, the campaign spawned its own subreddit, which is truly the biggest social compliment of the modern world.