05 Samsung Galaxy Fold
Background:
In 2018, the Samsung Galaxy Fold changed the way we look at phones.
The first ever folding phone (from a reputable brand, that is) to make it to the mainstream.
Insight:
By using the “fold/unfold” as a thematic context, we built the teaser film as a sort of butterly experience. Of course, having that iconic song helps, but with the help of the flexible spine of the Fold, we were able to shoot something that was far superior to a traditional product video.
Execution:
Our team worked on both the teaser and introduction video to educate potential customers on how this new ground-breaking device could fit into their lives.
In 2018, the Samsung Galaxy Fold changed the way we look at phones.
The first ever folding phone (from a reputable brand, that is) to make it to the mainstream.
Insight:
By using the “fold/unfold” as a thematic context, we built the teaser film as a sort of butterly experience. Of course, having that iconic song helps, but with the help of the flexible spine of the Fold, we were able to shoot something that was far superior to a traditional product video.
Execution:
Our team worked on both the teaser and introduction video to educate potential customers on how this new ground-breaking device could fit into their lives.