06 Bentley 20 Years in China Anniversary
Background:
In 2022, Bentley Motors China celebrated its 20th anniversary since importing the very first Bentley through the port of Shenzhen.
Insight:
The history of Bentley in China is inseperable from the history of China itself. The ascension of the middle class, creation of new wealth classes, and a newly found desire for the finer things in life.
Idea:
Together, we go further, as our extraordinary journey never ends.
Built on Bentley’s motto of “extraordinary journeys”, our campaign aimed to celebrate the past 20 years of China that laid the groundwork for our brand to flourish.
Execution:
Built in CG, the film explores the evolution of three cities that helped shaped our brand, told backwards.
Starting in Shanghai, the pinnacle of luxury in China, moving onto Beijing, the headquarters, back to Shenzhen, where our story began over 20 years ago
In 2022, Bentley Motors China celebrated its 20th anniversary since importing the very first Bentley through the port of Shenzhen.
Insight:
The history of Bentley in China is inseperable from the history of China itself. The ascension of the middle class, creation of new wealth classes, and a newly found desire for the finer things in life.
Idea:
Together, we go further, as our extraordinary journey never ends.
Built on Bentley’s motto of “extraordinary journeys”, our campaign aimed to celebrate the past 20 years of China that laid the groundwork for our brand to flourish.
Execution:
Built in CG, the film explores the evolution of three cities that helped shaped our brand, told backwards.
Starting in Shanghai, the pinnacle of luxury in China, moving onto Beijing, the headquarters, back to Shenzhen, where our story began over 20 years ago